Fear of death increases in exact proportion to increase in wealth.
That statement gives the brand No Fear a bit of a different perspective. These extreme sports motorcycle guys clearly have a different way to look at life. The sense I get is that their version of No Fear is about feeling. Feeling life, feeling exhilarated and feeling alive through their love of their sport.
You have to wonder what Ernest Hemingway was getting at.
Wealth to No Fear extreme sports types is about attempting the impossible to feel alive. That leaves me asking what wealth meant to Mr. Hemingway. As a prolific and incredibly talented novelist it would be difficult to assume he was talking about monetary wealth but since he grew up in the 1920′s and lived through the Great Depression you have to wonder. So, was it monetary? I have a difficult time associating an artist’s mentality with a purely capitalistic sentiment. Was his life rich with experience then? Maybe. We will never know how he defined wealth but we thank him for making us think.
It’s up to us to decide what we value in life.
When we know what we value then we are wealthy.
To fear our wealth limits our ability to be creative.
Limiting creativity is a barrier to growth.
Restricting growth begets death.
Value creative growth or fear death.
No fear………..dude.




LIfe is far too short to live in fear. I celebrate every moment I have left on this earth. I am ready to go whenever the time comes with little or no regrets. For now I prefer to live 'in the moment' rather than worry about what is to come.
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