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What does a sandwich have to do with a properly executed idea?

sandwich feature

What’s your favourite type of sandwich? Hoagie? Open face? Triple decker? A submarine? An Oreo? Hmmmm? A while ago I wrote a bit about the PB+J sandwich (my personal favourite) and the abhorrence of spreading the peanut butter too thin. The analogy was to entice you to think about if we take too much on [...]

What defines a REAL Differentiator in your work?

I recently heard a notion posed that went something like this, “Ideas should not be bound by time thereby the value of ideas should not be defined by the time it took to generate them.”   Considering a fixed deadline, likely common to all arts based professional industries, if an idea is generated in an [...]


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